It that time again! And today we are going to construct the perfect Charisma Gyaru
See more below...
So what makes a Gyaru, Charismatic?
The media dubbed these staff members "charisma clerks" (karisuma tenin), but the word "charisma" in Japanese means something a bit different than in English. Although these young women may be plenty likable, "charisma" does not necessarily imply a "natural charm." The word denotes a taste-making authority over customers: whatever they wear or recommend, shoppers will buy. Charisma clerks are superiors in a style hierarchy...
Overall, charisma clerks are a critical mediator between brands and consumers at the point of sales. While this may be true for all clerks, media appearances lead to a deep consumer reverence, and this gives the clerks a stronger authority to direct consumers to purchase. The other appeal of using charisma clerks, as we will see for all types of petit celebrities, is that the "aura" given to shop clerks through the media makes more young women and men happily take up these jobs despite relatively low pay.
So how do these Gals transform into the driving force of Trend and style?
Is it the makeup?
Is it by who you know?
Does modeling help?
Or could it be personal taste?
Maybe you only care about the Brand...
Or maybe the full package without a face...
Either way, come on down to Agenoir and share your opinion with us!